Auto Retail News
Hired any Lazy Idiots Lately?
I find simply observing processes to be quite constructive. Sometimes just stepping back and carefully viewing how methodology is being carried out, yields the discovery needed to solve agonizing evils — and can be more effective than all the p
Jan 8, 2010
Recommit to Personal Growth in 2010!
I highly recommend that you make this the year you work harder on yourself than ever before. This is because last year left little time for many leaders to upgrade and expand their personal capacity because they were so busy with the emergency of the
Jan 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Putting ‘Spiral Integration’ Into Play
About 10 years ago I wrote my first article in Dealer magazine on the concept of “spiral integration.” The objective is to utilize each advertising medium’s greatest strengths to complement and enhance the effectiveness of other mediums and pro
Jan 1, 2010
Seeing is Believing
At the recent 7th Digital Dealer Conference in Nashville, I got to spend quite a bit of time visiting the booths in the Expo Hall. Compared to NADA, where it is hard to spend time with the exhibitors, the Digital Dealer conference has booths and refr
Jan 1, 2010
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales Strategies
Managing the Phone Conversation
Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their phone interactions with customers. After listening to actual calls, mostly inbound, it was apparent that this important part of the sales
Jan 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsSales & MarketingSales ManagementSales Strategies
Is your Web Site Giving Car Shoppers What They are Looking For?
When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You already know that in order to be successful, you need to arm yourself with dynamic web site design, strong search engine optimization campaigns an
Jan 1, 2010
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Dealer/GM NewsDigital DealerLead Management & CRMSales & MarketingSales ManagementSales Strategies
The Colonization of Retail
The manufacturers failed with the retail dealer invasion, but are they attempting to use colonization as a means of controlling the dealer and should this be a concern for retailers? The relationship between the manufacturer and the dealer has always
Jan 1, 2010
When it Comes to Credit Today, Bigger is Better
There seems to be a growing divide in this country between the big and the small. Big banks are getting bigger (see Chart 1), while regional and small banks are closing (120-plus at last count). Corporate bond issuances hit record levels in 2009, whi
Jan 1, 2010
Honda Alters its Dealer Planning Volume System
Why this matters to Honda dealers We have received reports from our Honda dealer clients that Honda has altered its system for assigning planning volume goals to its dealers. Historically, Honda issued planning volume objective(s) to its dealers on a
Jan 1, 2010