DealerPoint: May 21-23, 2024
Conference & Expo:
October 8-10, 2024


Why Car Shoppers Stop Watching Videos

Completion rate is a metric that video marketers keep a close eye on. A high completion rate for videos means that your video content is keeping viewers engaged—which for car dealers, means more leads, conversions, and loyalty. When car shoppers di
May 7, 2024

Optimize Your Car Dealership’s Social Media Posts: Proven Strategies

In today’s digital landscape, consumers demand quick access to information without visiting a dealership. So, to stay competitive, car dealerships must develop unique content strategies tailored to their modern car buyers’ needs. This enables
May 3, 2024

Conversions API, The Dealer’s Goldmine

Every decision made in your dealership revolves around money. Each day, questions like “What is the margin in that deal?”, “How should I allocate my coop funds?” and “What’s the cost of the part the porter just bro
May 1, 2024

NADA Details Where 2023 Advertising Dollars Were Spent

Auto industry advertising dollars continued to rebound from the pandemic in 2023, according to the National Association of Automotive Dealers (NADA). In their 2023 Full Year Report, NADA data found the nation’s 16,835 franchised dealers spent four
Apr 24, 2024

Navigating the Intersection of AI Literacy and Emotional Intelligence: Elevating the Customer Experience in Dealerships

Unless you’ve been under a rock, I’m sure you’re aware of the AI-powered data platforms available today. This kind of data is a critical component for efficient marketing and operational optimization. However, amidst the sea of algo
Apr 22, 2024

Using Customer Testimonial Videos as Social Proof

Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for opinions and advice. In recent years, social proof has become increasingly influential in shaping purchase decisions. For example, there
Apr 15, 2024

Gen Z & the Automotive Industry: Marketing Insights

For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them. With this in mind, it’s particularly important to consider Generation Z, those born between 1997 and 201
Apr 12, 2024

NFC Clip Digitizes a Vehicle’s Glove Box

This article first was published on RFIDJoiurnal.com Technology company RealTime Feedback has released an NFC-based system that aims to provide digital access to the kind of information drivers have traditionally stashed in their glove box. The solut
Apr 11, 2024

Honda Sweeps KBB’s Consumer Choice Awards

As new-vehicle shoppers continue to rise, they perceive Honda’s as the best buy across numerous segments. At least that is the consensus from Kelley Blue Book’s 2024 Consumer Choice Awards. These awards—formerly known as the Brand Image Awards
Mar 28, 2024