According to recent studies, approximately 76 percent of car buyers conducted most of their research online before ever setting foot in a dealership. Dealerships need to focus on digital marketing tactics that not only attract potential buyers but al

The car buying landscape is continually evolving, driven by changing consumer behaviors and technological advancements. Understanding these shifts allows dealerships to improve their ability to meet and anticipate customer preferences, enhancing thei

EMG’s Brett Hall Will Discuss Streaming Advertising at #DDCE2024 In May of this year, we held our second annual Streaming Automotive Summit with industry leaders discussing the rapidly evolving landscape of automotive streaming. Below are some key

Digital marketing has transformed auto retailing. As online advertising evolves, many dealers struggle to keep up with the changes. Car shoppers are much less loyal than before, more time-sensitive than before and are accustomed to nearly instant gra

Overall satisfaction with car manufacturer websites is the highest it since to an increase of inventory and incentives, according to a recent J.D. Power survey. The J.D. Power U.S. Manufacturer Website Evaluation Study is a semiannual study that meas

The practice of markdowns has long been a cornerstone of retail strategy across various industries, and the auto sector is no exception. Historically, the manufacturer’s suggested retail price (MSRP) has been a constant part of a vehicle’s pricin

Editor’s Note: This article was originally published in the July/August edition of Dealer magazine In the competitive world of automotive sales, utilizing and leveraging video can transform how dealerships engage with prospects/customers, drive

As dealership managers and marketers, it is essential to periodically evaluate your progress and strategize for the remaining months of the year. With the mid-year here, now is the perfect time to assess your dealership’s performance and make d

The automotive news feed is completely saturated with fear mongering about what might happen for the rest of 2024. Negative equity from rapidly rising vehicle prices over the past few years has made upgrading or obtaining new auto loans more difficul