DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in t

By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars.  Understandably, this meant that the way deale

By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise

By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their c

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up wi

By Kelly Mulroney, SVP of Product & Engineering, Cox Automotive Amazon’s success proves that online shopping is here to stay. The retail giant has conditioned consumers to expect a full-fledged, seamless, and personalized digital shopping exper

By Emil Banga, Senior Director of Product Management, Dealertrack F&I Solutions Cashflow improvement, efficiency, and regulatory compliance are all good reasons to shift away from paper for dealerships. Automotive dealerships are embracing techno

By Mark Gilbert, CEO, Automotive Training Network A dysfunctional BDC can be significantly more harmful than not having one at all. Adding another layer of customer-facing employees through a BDC will almost certainly disrupt existing processes and r

By Fleming Ford, VP of People & Performance, ESI Trends With today’s tight labor market, there is an urgent need in automotive retail to attract and retain better talent. Dealerships can’t hit performance goals or provide exceptional customer