According to an article on F&I and Showroom, dealership executive is sentenced for money laundering and drug trafficking. ORLANDO, FL — U.S. States District Judge Roy B. Dalton, Jr. today sentenced Eladio Marroquin-Medina, 31 of Apopka, to six

Two of the world’s most influential marketing gurus will show dealerships how to utilize changes in social media to their advantage. This May 7-9, get ready to discover how social media will continue to impact your operation, and bottom line, with

A Spirit of Innovation Founded in 1866 as a business forms printer, Reynolds and Reynolds began serving the needs of automotive retailers in 1927 by providing standardized accounting forms to U.S. Chevrolet dealerships. That one simple innovation mad

It’s hard to argue that the Internet has created a more educated automotive customer. But while some see challenges in the new paradigm, savvy marketers realize that the Internet also has launched many proven ways to engage, attract, and retain cus

Dealers share many ongoing challenges like how to effectively reach the right customers with the right message, bring those customers into their showrooms and service bays, and keep them coming back again and again. As consumer shopping habits have s

David Kelley, GM and partner at Nissan of McKinney, is a man on the fast track. In the last quarter of 2012, Nissan of McKinney’s Internet sales, which had accounted for 39% of the dealership’s business, increased dramatically month over month to

Brothers Larry and Jerry Mullinax are the owners of five Ford dealerships in Florida and Alabama. In 2012, these stores sold 10,000 vehicles – 62% of them Ford trucks. Two of these dealerships are among the top 350 in sales volume nationwide. Broth

According to a story on Search Engine Watch, consumers favor email over social media. Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusi

Dearborn, MI – Lincoln, the luxury automotive brand, today unveiled its Super Bowl ad, the first-ever commercial written entirely through social media with consumers participating on Twitter. Jimmy Fallon asked his followers to tweet responses to h