With the 2008 auto sales slowdown hitting service departments today, it’s no wonder why dealers are still asking the question – is 100% Service Absorption really just a myth? With fewer new vehicles on the road, a continued decline in warranty wo

GAINESVILLE, GA – Black Book recently announced that Ricky Beggs has been promoted to the position of Senior Vice President, Editorial Director.  Ricky will continue to oversee all of Black Book’s vehicle valuation data and media contacts. Tom C

According to Internet Marketing Ninjas, reputation management is more and more important since the new design changes to Google. Google’s higher standards for design and webpage-to-mobile compatibility establish new needs that users must meet t

New Standards and High Smartphone Ownership to Spur US and Western European App Connected Cars to 90 Million in Five Years A new report from Juniper Research has found that advancements in entertainment head-units and higher smartphone penetration wi

Sources at Search Engine Watch explain the meaning behind Bounce Rate. Site visitors who leave you with one page view may not be as bad as you think. Context and demographic allow Internet Managers looking at these scores to develop their own perspec

Google’s recent unveiling of Think Insights presents a section for the Auto Industry. Click the link below to view the newly segmented option for digital marketing and resource. The elegant simplicity is admirable to web designers and curious r

It’s no surprise that marketers must continuously adapt to the demands and expectations of their audience.  Wouldn’t it be great if you could to take the guesswork out of making effective business decisions, streamlining marketing operat

Technology has changed the way we do business, and today’s customer has more information at their fingertips than ever before. Even better, that same technology is driving buying traffic to your dealership every day, and your challenge now is conve

The latest from Search Engine Watch re-thinks the goal of relationship building. Quantifying success, KPIs, and best practices for avoiding the damage a bad relationship can do. Click here to view the rest at Search Engine Watch>>