Leading IT With Dealers and Customers in Mind, from CIO Insight. At Asbury Automotive, CIO Barry Cohen leads the IT organization with dealers and customers in mind, and is making IT a broader driver of value to the company. Asbury Automotive is a $5.

As a car dealership, you have goals you want to reach. Maybe you gauge your success by annual sales or by your salespeople reaching their monthly quotas. However you choose to manage (and measure) your profitability, there’s always room to grow

One-stop tool helps techs complete Toyota repairs, from Automotive News. Toyota Motor Sales U.S.A. has created collision-repair software that gives body shop technicians one-stop access to parts information, repair instructions and technical informat

It’s hard to believe that just a few years ago we had to rely on the desktop computer, and shortly before that the yellow pages and the phone book to find important business information. Today, two out of three consumers own at least one smart phon

One of my favorite moments in the movie “Ghostbusters” comes at the end when the little accountant played by Rick Moranis, asks “Who are you guys?” and more importantly, “Who does your taxes?” When I heard that Warren Buffett’s Berk

4 Trusty Facebook Ads Strategies to Grow Your Page and Your Sales, from Kruse Control Inc.. By now, you’ve probably heard about Facebook ads. What you may not have heard about is how valuable they’ve become. Facebook has continuously improved the

3 Features of New NARS Website, from Auto Remarketing. The North American Repossessors Summit (NARS), an industry event hosted by the American Recovery Association (ARA), unveiled its recently redesigned website. The site, which is now live, features

Why your data scientists need to be storytellers, according to Marketing Profs. You’ve probably heard or read this stanza from Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner”: “Water, water, everywhere, / And

Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are all the rage. Most veteran marketers will tell you that mobile advertising and video marketing are the two hottest digital channels most de