Posts
In-store kiosks put F&I right in front of customers
In-store kiosks put F&I right in front of customers, from Automotive News. Michael Fastman believes in the power of putting finance and insurance products at customers’ fingertips. So he is buying kiosks for BMW of Silver Spring, in Silver
Dec 11, 2014
Car buyers test-drive dealers on social media
Car buyers test-drive dealers on social media, from USA Today. “What’s it gonna take for me to get you on this Facebook page today?” Auto dealers ask that question with increasing frequency these days, now that buyers use social med
Dec 10, 2014
Here’s How GM Uses Social Data to Improve Cars
Here’s How GM Uses Social Data to Improve Cars, from Adweek. Brands employ Twitter and Facebook feedback in new ways When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its
Dec 10, 2014
New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy
New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse. PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ — LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched
Dec 9, 2014
How Big Data Brought Ford Back from the Brink
How Big Data Brought Ford Back from the Brink, from LinkedIn Pulse. In 1913, the Ford Motor Company was at the forefront of car manufacture. Designing the reasonably-priced Model T to appeal to the masses and employing division of labour & mobli
Dec 9, 2014
Austin Honda dealership optimizes vehicle research with new website portal
Austin Honda dealership optimizes vehicle research with new website portal, from Digital Journal. The search for a new vehicle has never been easier thanks to a Honda dealership in Austin, Texas. Howdy Honda recently created a model research portal a
Dec 9, 2014
WheelsTV Unveils Inventory Video Integration for All New and Used Car Dealers
WheelsTV Unveils Inventory Video Integration for All New and Used Car Dealers, from Virtual-Strategy Magazine. WheelsTV has unveiled the first ever full-motion HD video integration for use within auto dealers’ website Vehicle Detail Pages (VDP’s)
Dec 4, 2014
AutoNation plans mid-December rollout of digital storefront in Florida
AutoNation plans mid-December rollout of digital storefront in Florida, from Automotive News. Company promotes 5-step buying process, called SmartChoice Express Starting Dec. 11, customers of 30 AutoNation stores in south Florida will be able to use
Dec 4, 2014
The high-tech dealership of tomorrow will be – surprisingly – more human
The high-tech dealership of tomorrow will be – surprisingly – more human, from Crain’s Detroit Business. In just one year, buyers went from spending an average of 60 percent of their time shopping online to 75 percent. Today’s con
Dec 4, 2014