In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more research touchpoints to shop for vehicles than they ever have before– an average of 24, according to a recent study cond

Ad extensions in both Google AdWords and Bing Ads are a great way to take up additional real estate on a search results page (SERP), convey more information about your products and services but they also do it for the same CPC as you would pay for a

It might be one of the oldest marketing methods in the book, but the humble direct mail piece might be ready to make a serious comeback. Our digitally enhanced world hasn’t been very kind to direct mail– often relegating it to the bottom of the m

Autobytel Teams Up With GoMoto to Offer Consumers a State-of-the-Art Digital In-Dealership Car Shopping Experience, from Nasdaq GlobeNewsire. IRVINE, Calif., Feb. 13, 2015 (GLOBE NEWSWIRE) — Autobytel, pioneer of the automotive Internet and the

Here Is Why Apple Is Not Building A Car, from ValueWalk. The most recent speculation surrounding Apple Inc. (NASDAQ:AAPL) is the possibility that it would acquire Tesla Motors Inc (NASDAQ:TSLA) for $75 billion over the next 18 months to enter the car

Hyundai, VW add dealer website options, from Automotive News. Dealerships of Hyundai Motor America and Volkswagen of America have new choices for vendors to host their websites. Until December, CDK Global Digital Marketing group, formerly known as Co

The Road to Digital Marketing Success in 2015, from Dealer Marketing Magazine. Each year around this time I discuss a few developments that I have seen in the automotive digital marketing arena over the past year, and what I feel dealers needs to foc

Wireless updates open new avenues for autos, from The Detroit News. Mobile apps are taking the communications industry by storm. And in the near future, a new generation of these specialized bits of software could be downloaded from the sky to your c

The platform provides a low-cost solution for automotive dealerships to send custom text/SMS notifications to their vehicle service clients. Champaign, IL (PRWEB) February 19, 2015 DealerPager.com, a new venture from a company with more than 15 years