Posts
In-Vehicle Technology, Safeguards, & Dealership Opportunities
Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.
Nov 10, 2016
Ready or Not, Here Comes Virtual Reality Auto Marketing!
Sit back and buckle up, because the world of auto marketing is about to get rocked by virtual reality (VR). Actually, I shouldn't say "about to" because VR has already arrived. Manufacturers
Nov 10, 2016
One of Chevy’s Top Sales Professionals Weighs In: Get on Social and Get Your Own App
Mike Davenport has won all kinds of accolades for his performance from Chevrolet and is one of the top Corvette specialists in the country. He’s definitely not your typical guy on the lot.
Nov 10, 2016
We’ve Got the Data! Now What?
If anyone experienced the great misfortune of not being able to attend AutoHook’s J.D. Power AMR panel that had attendees lined up against the walls, I’ve got you covered. Below is a condensed collection
Nov 10, 2016
Your Online Reputation Is Who You Are…to Your Customers
Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing
Nov 10, 2016
Is Your DMS Going Paperless?
They say that the best description of a tax auditor is someone who arrives after the battle and shoots all the wounded. I’ve been through some rough tax audits for my clients,
Nov 8, 2016
Customers Expect the Impossible – So Give It to Them
Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not?
Nov 8, 2016
The Sad State of User Experience in Automotive Industry Websites
Maybe it’s just me, but have you seen the state of auto industry websites lately? I’m not just talking about dealerships (which are mostly awful). I’m talking about the vendors and even the
Nov 7, 2016
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesSales StrategiesTechnologyTrending Industry News
Lead Change to Lead the Market
Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying.
Nov 2, 2016