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Cyber Resilience for Retail Dealers: Going Beyond Security to a New Level of Readiness

In recent years, the term “cyber resilience” has become common in discussions about cybersecurity, risk management, and breach mitigation. Cyber resilience represents a different and useful way of thinking about protecting data and information sy
Aug 7, 2017

If Your Data Is in Danger, So Is Your Business: Take Steps Today to Protect Your Most Valuable Asset

Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems. But how much time have you devoted to ensuring that your most valuable asset – your data – is safe and secure? If your answer i
Aug 7, 2017

Boost Your Bottom Line with Digital Personalization

Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success. How can dealerships create and mai
Aug 3, 2017

What to Do If Your DMS Is Sold

Chinese philosopher Lao Tzu said, “If you do not change direction, you may end up where you are heading.” For many dealerships on the Auto/Mate DMS, they are heading towards being a client of DMS giant CDK. Although the deal requires regulatory a
Jul 27, 2017

Rage Against the Machine: Getting Your PPC Automation Straight

Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing
Jun 28, 2017

The Future of Business Is Tra-Digital

As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple
Jun 26, 2017

A Longer-Term View of Digital Retailing for Dealers

That is, to them, digital retailing represents the full monte of selling a new or used vehicle online. You’d have a “buy it now” button on every vehicle details page (VDP) for every vehicle,
Jun 21, 2017

Is Your Dealership’s Customer Experience Losing You Customers?

Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so prevalent that by 2020, many industry experts believe that companies
Jun 21, 2017

The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
Jun 21, 2017