The top-ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank. But once you’ve go

What do you think of when you hear the phrase “remarketing”?  Perhaps you are more familiar with the term “retargeting”?  Remarketing, or retargeting, is essentially serving ads to visitors who have previously viewed your website.  Some ad

It’s an unfortunate side-effect of working in the automotive retailing industry that, at times, dealers can get stuck in a cycle of short-sightedness. Pressured by frequent deadlines to hit revenue goals and drive traffic to the Sales floor, it’s

Spincar CEO Devin Daly and VP Data Licensing Arthur Dessein explain why dealers should shift their focus away from conquest and towards unique visitors in this video blog.

Our phones are our lifelines. We store so much information on them that the thought of having our cell phones hacked is a terrifying one. There are steps you can take to secure your phone and make sure that your information isn’t taken advantag

I’ve had the privilege of working with several leading luxury brands including BMW, Lexus, Porsche, Maserati and Rolls Royce.  From these experiences, I have learned to adjust owner communications to meet the unique needs of these brands and custo

The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call o

I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of t

When was the last time you drove past a store with no cars in front of it and stopped? You probably can’t think of the last time.