When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price. While it is certainly true that most consumers who defect go to independent re

First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the overall experience and end up missing small things which detract from the customer experience and can even drive people

Director of Professional Services Stephen Coambes shares how following the basics in the service drive will lead to a better customer experience.

There are four primary learning styles: visual, auditory, read-write, and kinesthetic. A visual learner typically is a fast-talker who likes to interrupt and needs to see things visually – or hears things that brings up a visual image.  An example

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful

Josh Blick shares his opinion on automating the reporting process in your financial statement in this video blog.

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size and negative implications for dealership sales and service. Well, I see the world differently.  I see autonomous vehicles opening new opportunities to expand

When I talk to dealers about video marketing, one question I get asked a lot is “What about social?” In particular the marketing folks want to know what types of videos they should make to post on their social media platforms, which socia