Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through various means — and the competition is getting vicious. I recognize that, in terms of video marketing hostin

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot of it…especially the braking and blind spot warnings. Everyone needs a little

Every New Year is accompanied by a revitalized, fresh new wave of energy. It’s exciting to hit that reset with button with a renewed sense of faith as we reassess our goals and make changes to be better. I believe 2018 in particular will be a year

Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make to your ads that can result in a big change. Learn more in this week’s Hard Facts.

When the history of retail in the digital era is written, the calculus in defining winners and losers will center around how retailers leverage marketplaces. Currently, Amazon’s use of its digital marketplace is the force powering Amazon’s succes

A Toyota dealer called me this week to ask what I thought was a simple question. The eventual answer to his question opened up a can of worms. All auto dealers, especially larger volume stores, need to take action immediately. Today is the best day t

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models and technologies are arriving which could dramatically reduce the problem. Foremost among them are the advancements in autonomous cars, the introduct

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch a

The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right? Or maybe it displays all of your most recent offers with complete vehicle information. No, the absolute best strategy boosts h