Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget to work with, like agencies that handle Global 1000 companies such as Nike, Apple, Nestle, or Toyota, finding an agency that can work within your

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along

Wasting tons of energy and funds gearing up for making testimonial videos is just that- A WASTE. You don’t need a video team or even a lone videographer to create top-quality, high performing customer testimonials. All it takes is utilizing the thi

This week let’s talk about a new roll out you’ll want to capitalize on and audit. Yes, one more thing to pay attention to, but honestly if after you watch Hard Facts this week you feel that way, you’re missing the boat on existing o

With an upcoming deadline for the American with Disabilities Act (ADA), let’s take just a few minutes and talk about what this means for website owners. The ADA was signed into law in 1990, and was designed to prevent discrimination against margina

Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in

When reviewing advertising and marketing strategies for the New Year, there are a few basic strategies that should be addressed for 2018. Utilizing uncommon methods for defining a target market and how it has changed, gathering information about that

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives — all without the h

While auto dealers have begun tapping into technologies that can help them intelligently uncover new prospects, not all of them have caught up with the times. In the old days of marketing, we would blast out commercials. In the online age, we have tr