Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one. Even some manufacturers didn’t feel like they “needed�

It goes without saying that today’s consumers have high expectations for the purchases they make. This includes enjoying a fast and convenient digital sales experience. Web and mobile channels have come to span all industries, becoming a critic

It may seem surprising with all the methods of communication available, but the most frequent and meaningful interaction with your prospects and active customers is still a phone call. Yet, it remains an experience most customers rate as poor. The gr

Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a digital

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level. To quickly review, the fundamental basic blocks of a video marketing strategy inc

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on

Pop-up specials, chat tools, auto-play videos, tons of useless slides, and more have turned our dealership websites into 1990s era MySpace pages of confusion. We’ve done this to ourselves, really. Through a laser-like focus on conversion and leads

All indicators point to 2018 as a milestone year for automotive digital retailing. Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites. Large dealer gro

It’s a wide, wide web out there, and there are lots of tools and resources you can use to reach your potential new clients, but are you making your site available to them all? If you’re not considering multiple browsers while designing your site,