Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic for the store. We pay photographers to take vivid, detailed photos of our inventory and our websites have become more dynamic and inter

Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars we drive to cars that drive us. But it won’t stop there. In the next decade, cars will be highly cognitive, sophisticated mobility machines powered by

Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at D

The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is now anytime. As traditional cable subscriptions continue to decline, Connected TV (CTV) offers a new

Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do you feel you are receiving in your CRM system?” All too often when I ask this question I get a laugh or a “probably 60%.&

Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting odn board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have somethi

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring. Tentpole marketing is a strategy

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers who are wasting a large portion of this spend.  Most of these dealers have no idea how to inspect the quality o

XXI century is all about shopping online. Almost every shop, retailers and manufacturers have transferred their services to the Internet and made shopping possible for everyone. Besides, shopping online can be more beneficial, as customers are often