Managers need to do more than just manage; in order to be a good manager, YOU NEED TO KNOW HOW TO MOTIVATE YOUR EMPLOYEES! While this isn’t included in the trainings when you become a manager, employee motivation is PARAMOUNT to YOUR success, a

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait y

Doug Van Sach explains the growing gap between retailers and automotive consumer experience in this video blog.

While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach us something very interesting about what consumers considers valuable. Companies and their executives could leverage this lesson into sales, and

While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get r

I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space. Visit the website of almost any dealership in the country, and odds are you’ll be asked to complete and submit some variation of a lead

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place. Then the expectation gap opens up. Ty

We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening o

You probably had to skip over a pre-roll ad in order to start this video. Pre-roll is a great way to advertise, but not if you’re not going to waste the 3, 10, 15 or however many seconds you have of a viewers attention with bad video. I’m