There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates on what is the “best” phone process but what surprises me is that I do NOT hear very much on voicemail. Voicemail strategy

Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones

Ujj Nath sends a wake-up call to dealers as Amazon enters the automotive service business in his new video blog.

Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented? Well, failing to

Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but the reality is dealerships – of every size – house highly sensitive confidential information from drivers’ licenses to insurance doc

 “Hey Paul, how long should my videos be?” This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audienc

Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While phone calls and snail mail are still popular methods among those trying to pull the wool over your eyes, the most ubiquitous thr

We know that you’re creating content for the benefit of your users. You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writi

I recently participated in a panel discussion at CBA Live focusing on dealer motivations, eContracting, operational efficiencies, and internal dealer issues. From the discussion, we heard common observations about the future of dealerships and how th