Posts
Posts
Dealer ManagementDealer/GM NewsFixed Operations NewsServiceTechnologyTrending Industry NewsVideo
Why Old School MPI Forms Are Outdated
Ujj Nath explains why old-school paper multi-point inspections are outdated and shares a better solution for dealers in this video blog.
May 29, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Hard Facts: Creating Your Website | What Are The Best Website Plugins & Templates
You’ve been making noise on social media, but it’s time to get serious. You need a space that’s all your own— where your audience can come to see you and you alone! You’re ready to make the leap and make a website. Commiting to a specific p
May 25, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Do Car Shoppers Really Want to Buy Cars Online?
Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that st
May 23, 2018
Posts
Data & AnalyticsDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry News
Facebook Journeys: What Makes Customer Journey Data Valuable?
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but does it?
May 21, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry News
How to Ensure Your Email Marketing Gets Through
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your cu
May 18, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesMobileTechnologyTrending Industry News
Website Optimization 101: Navigation Best Practices
How users get around your site is just as important as the content on it. If your navigation bar is confusing and cluttered, no one is going to stick around trying to figure it out. There are plenty of other sites with clean navigation, and your hard
May 16, 2018
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for all individuals within the European Union. The law was put into place on April 27th, 2016 and allotted a two-year adoption grace period
May 16, 2018
When It Comes to Service, the Sky Should NOT be the Limit
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it come
May 14, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine OptimizationTechnologyTrending Industry News
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it now jumps seamlessly between different channels several times. At least, the
May 9, 2018