Google has partnered with Paragon Automotive, the largest Honda and Acura dealer in the nation, to create new technology that leverages the tech giant’s platform to make it easier for consumers to do business with the dealership. “We are always p

There are tons of ad exchanges out there outside of the heavy hitters; Google, Facebook, Bing and Yahoo. These alternative platforms and exchanges offer new avenues for reaching your audience… and they’re not saturated with your competiti

When people talk about the idea of video marketing, the focus is often almost entirely on the videos themselves, that is, the content and the SEO benefits of video. No doubt, video is an excellent tool or medium for enhancing the experience for the s

Most automotive leads come into a dealership’s CRM using the ADF 1.0 standard format which is based on XML language. The auto-lead data format (aka ADF) allows dealership to receive more information that just the name and email of a potential custo

In a time of tightening dealership profits, retaining the customers you already have through excellent service and a focus on convenience is a must. Everywhere you look, dealers are overhauling their processes to maximize customer convenience. Maybe

When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be

I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would say that attribution is bulls**t. Others swe

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despit

When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both reasons.