Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.

When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcu

Digital retailing: we know it is coming. The point missed by most in our industry, though, is that physical stores and the in-person shopping experience are as important as ever. In fact, you might be surprised to learn that in the wake of digital re

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically. The facts are, however, that the phrase started because sometimes there is money (revenue

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong

ELEAD1ONE Partner Bill Wittenmyer advises dealerships to give consumers the option to start the car buying process online and the importance of digital retailing in this week’s edition of Witt’s Wise Words.

After spending the last several years working with numerous automotive brands as a certified digital advertiser provider, I still find it troubling that many dealers have yet to fully embrace digital video campaigns as part of a consistent go-to-mark

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints. A custome

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s off