The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That’s right… I’m talking about Google and Facebook . Regardless, your campaigns need to be ready for those changes— which

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it’s important for marketing & revenue.

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process

Dealers spend large sums of money driving visitors to their website.  They spend on digital marketing such as paid search, paid social, display ads, and purchased referral traffic.  Dealers also spend on traditional media to drive organic and direc

The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise stubbornly persists. Yet it is largely a misleading characterization. Granted, personalities who are drawn to a sales position in any industry, n

Technology has increased by leaps and bounds. It’s also greatly improved our lives. This impact spills over into the business world in several important ways. When you think back just a few years then take a moment to look around you today, you

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Fac

Your marketing is what’s meant to drive leads to your door, but that doesn’t mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns

Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this: “I’ve missed mor