Do you believe your dealership is safe from phishing attacks? Here are two actual incidents that occurred at dealerships as a result of successful phishing attacks. One day a salesperson at a Ford dealership received an email. The subject line read:

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process.   Technology continues to disrupt everything we once knew and counted on. It’s reinventing how everything is b

fusionZONE Founder Brett Sutherlin discusses quality over quantity when it comes to their website’s calls-to-action.

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people.

Bill Wittenmyer shares his thought on digital retailing in the retail automotive industry in this week’s episode of Witt’s Wise Words.. To read the full article, click here: http://info.elead-crm.com/digital-retail-ebook

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status q

fusionZONE Founder Brett Sutherlin shares his views on digital retailing & how it will affect dealerships.

Dealers understandably like to focus on customer service and a positive buying experience. But to do that well, they need to rely on a network of business operations running behind the scenes to make sure all of their information is easily available

Does your service department software remove friction for your customers but add friction for your staff? Perhaps that is why we see so many software companies come and go in this industry. With today’s transformation from a dealership-centric focu