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Protect Your Dealership from Phishing
In this video blog, Erik Nachbahr shares why it is important to protect your dealership from phishing attacks.
Apr 17, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsMobileServiceTechnologyTrending Industry News
Can You Hear Me Now?
One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate c
Apr 16, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
The Single Most Important Digital Retail Metric Is Also The Most Ignored
For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital re
Apr 8, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLead Management & CRMMarketing StrategiesSales & MarketingTechnologyTrending Industry News
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace soluti
Apr 5, 2019
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Dealer ManagementDealer/GM NewsGeneralLeadershipMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take. If you are an auto dealer in Florida or New Yor
Apr 5, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Freebie Friday: What’s the Perfect Length for an Email?
In this week’s Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares advice for dealers on the most effective length of e-mail for dealers.
Apr 5, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
Are You Dodging Bullets with Your IT Strategy?
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer. The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once again
Apr 3, 2019
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Three Tips in Three Seconds: Speed Matters
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are de
Mar 26, 2019
Is Your Computer Software Costing You Millions Due to Your Employees?
Erik Nachbahr explains why employees could be endangering dealerships through improper use of computer software.
Mar 21, 2019