Local car dealerships search for growth online, according to ADWEEK. As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometow

Why TV ad spend will grow more than digital spend in the next five years, according to Media Post. TV ad spend in the U.S. will grow more each year for the next five years than digital video ads will (yes, you read that correctly.) At the closing pan

The declining value of social marketing, according to iMediaConnection. Social marketing’s been around for a while now. Are you in? Or are you waiting? Have you been there, done that, and gotten the T-shirt? Are you battle weary and wish the wh

From Huffington Post: Brilliant, but scary as hell marketing tactics from Thinkmodo. Hear a baby crying in an unattended stroller on the street? Of course you should investigate it. Just be warned that said baby might be part of a viral marketing stu

Facebook’s news feed changes will require new marketing strategies, according to Ad Age. The news that Facebook is changing its news feed algorithm to deliver more “news” has marketers worried about maintaining reach and frequency o

From Huffington Post: Is this the car dealership of the future? For the average person, buying a car is a process wrought with unending frustration replete with all the drama of a daytime soap opera. Many people contend with Shakespearian levels of l

A quick how-to guide on search retargeting, from Marketing Profs. Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as

Building loyalty with social customers, according to Social Media Today. Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shar

Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine m