Helion Technologies Founder & President Erik Nachbahr shares some tips on what dealerships should be looking for in an IT solution for their dealership.

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has

Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description o

It may not be marked with permanent ink, but when it comes to making most retail purchases there is a generational dividing line. Since there is no one-size-fits-all marketing tactic, brands must know how each generation moves through the buying proc

Consumer data privacy concerns are constantly in the news. Growing pressure on lawmakers to do something has resulted in a wave of new consumer privacy legislation being passed in many states. California has passed the California Consumer Privacy Act

 DealerBuilt CEO Mike Trasatti explains how dealers should expect a DMS conversion to go in this video blog.

In this video blog, Flick Fusion COO Tim James shares 2 key tips on how to create and maximize the effectiveness of full-motion video walkaround inventory merchandising videos. 

As the renowned science fiction author Isaac Asimov famously put it, “Today’s science fiction is tomorrow’s science fact.” That statement is certainly playing out in the field of artificial intelligence. After being featured for years in scie

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn&