3 ways to master the hashtag, according to Entrepreneur. In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololo

5 ways social data can enhance marketing data, from Search Engine Watch.  The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to

The sweet and simple marketing lesson from ‘House of Cards’, according to Entrepreneur. A few months ago, I got a hankering for BBQ ribs. As someone who doesn’t typically indulge in ribs and the sort, I found myself frequenting local so

I do the grocery shopping in my house. It makes my wife happy and also allows me to indulge my curiosity of effective consumer marketing. I find it amazing how successful marketers position their products for retail success through: display, shelf sp

There are many leads who walk into a dealership, visit an automotive website, or check out dealership social media pages yet the dealership staff are unable to form a lasting connection with them. Perhaps the staff doesn’t have a process to rea

Is a “Do It Yourself” online marketing approach best for your dealership? Some dealers opt for a “Do It Yourself” approach when it comes to managing online marketing campaigns. Instead of seeking outside, professional assistan

It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine you into the talent that you are today. Quite a few years ago as a young marketer and web designer for a software company (before my days i

6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores

Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a customer’s car gets towed in and the driver gets a purchase order for the tow bill, but the next step is where failure happens; the tow bill