Five tips and examples for digital marketing success according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did

The 6 dirtiest jobs in digital marketing, according to Ragan. I’ve watched Mike Rowe, host of Discovery Channel’s “Dirty Jobs,” tackle smelly, dangerous, and downright strange jobs. I don’t believe Mike ever took a job i

The vast majority of automotive consumers—71%—report using their smartphones as part of the buying process, with 63% using their phones for research while they are physically at the dealership. And dealers are catching on, shifting massive amount

What’s the name of the game in automotive? It’s generating floor, phone, and digital traffic, managing expenses, and getting more bang for your buck. While ensuring the prospect and customer are happy with their product, process, and service expe

Whether we like it or not, the days of simple advertising are long gone. The rise of digital technologies and the fragmenting of TV have changed the paradigm forever – and in a crowded multimedia market, it is becoming increasingly difficult to

Today’s web-savvy auto consumers are demanding more from their car shopping experience. With more addressable channels and higher customer expectations, dealerships need to do more to compete for customers and their business. So what can dealership

Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing cust

After over 10 years of directly running PPC search campaigns, managing agency PPC teams, and performing countless campaign audits, one lesson learned stands out above all others. The biggest impact on the ROI of a PPC campaign does not result from a

9 tips for packing your brand’s message into a 15-second Instagram video, according to Entrepreneur. It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to inter