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How to Grow Loyalty with Service Marketing

For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That’s a
Jan 4, 2019

Profit By Action Quick Tip: How to Increase the Profitability in Your Service Department

In this series, Andy Church shares how to increase the profitability in a dealership’s service department.
Dec 28, 2018

The Growing Used Vehicle Market May Be Great for Consumers

According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on. With profit
Dec 26, 2018

For a Profitable Service Department, Don’t Get Tired of Tires!

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers? Tire sales can easily distinguish your dealership from its c
Dec 17, 2018

How to Address Declining Front-End Margins

When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it i
Dec 11, 2018

Customer Experience Upgrades in 3 Simple Steps

Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time
Dec 10, 2018

Where Are the Leakage Points in Service Revenue?

CEO & Executive Chairman Scot Eisenfelder explains how leakage points in the service drive affect revenue in this video blog.
Dec 7, 2018

Five Videos Every Service Department Needs

As more dealers turn to fixed ops to grow profits, it’s important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to s
Dec 5, 2018

Good Tidings of Great Joy: Fixed Ops Has a Bright Future!

‘Tis the season to be of good cheer, and fixed ops departments have much to celebrate. The future for dealership parts and service departments is very bright. In fact, there has never been a better time in history to be in fixed ops than right now�
Dec 3, 2018