Today’s world of transparency and information availability is making it easier for consumers to identify vendors, products and services via a couple clicks of their mouse at home. They can walk into any retail store and with their smartphone, scan

Every service director is responsible for continuously improving revenue, customer and employee satisfaction and retention – while keeping employee costs and shop expenses under control. To say this is a full-time job is an understatement. The dema

Auto body shop marketing, from Stratosphere Studio. In the automotive repair industry, some of the toughest problems that technicians tackle involve properly diagnosing vehicular issues and determining how best to repair those issues. Managing the ma

What to do when that MIL isn’t on when the customer finally arrives at the shop, from Search Auto Parts. Has this ever happened to you? A customer calls telling you that her car’s Malfunction Indicator Lamp (MIL) is on and she’s worried about w

As a dealer, you don’t notice it for some time, how all the paperwork your dealership generates as it sells and services vehicles starts to amass. First, it’s a few file cabinets, then banker’s boxes stacked in every available nook and cranny u

5 reasons your shop website is your #1 salesperson, from Stratosphere Studio. Every auto body shop relies heavily on its sales team to maintain excellent customer service and secure work for the shop technicians. It can be a tough job, so it’s unde

Why video is important for your collision repair website, according to Stratosphere Studio. For some of the auto body shop owners we’ve talked to, the idea of using video to market their businesses sounds time consuming and expensive. Shop owners a

The value of training your fixed-ops employees, according to SearchAutoParts. I’m a huge football fan and have been for many years. I didn’t grow up one; in fact when I was younger, cars held a greater interest to me than football. No surprise th

According to SearchAutoParts, it takes a village to run a shop. Shortly after starting AC Auto Service Center in Winston-Salem, N.C., Guarino knew he had to change for both he and his shop to survive. In search of answers, he began attending trade co