From Stratosphere Studio: Do online reviews matter for your service department? Before any potential customers open your doors, they will have usually spent a portion of their time researching whether your shop is the right fit for them. Perhaps they

Top 5 mobile marketing tips for your service department, from Stratosphere Studio. A large percentage of people these days rely on their smartphones and tablets for entertainment, news, social interactions, and many other needs. Here are some mobile

How to stop selling & still get your customers to buy, according to Search Auto Parts. Over the past decade, we have trained thousands of service advisors all over North America. Many of you have noticed a major change in customers’ buying habi

According to Search Auto Parts, it’s all in the timing. Variable valve timing and variable displacement systems have been on the road and continuously evolving for years. They go by a myriad of different names including Toyota and Honda VTEC, G

The do’s and don’ts of a service department website, from Stratosphere Studio. As one of your greatest sales tools, it’s clearly very important to maintain an equally great website for your auto body shop. Pretty much every business the

Time after time as I speak to dealers, GMs, sales managers and fixed ops directors about customer relations, the phrase I am hearing is, “customers want to know we care.” When I hear about it, this is what I think customers are telling their deal

We’ve all heard of the benefits that mobile technology can deliver in the service lane: a faster write-up process, more time spent with the customer and a streamlined workflow. If you’re thinking about buying tablets for your service department,

Choosing online or print advertising for your body shop, according to Stratosphere Studio. The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body s

Incentives you should offer to your auto body shop website visitors, from Stratosphere Studio. When we talk to auto body shop owners about their digital marketing, a common concern among them is the process of lead acquisition. Because lead acquisiti