Dealerships are subject to a variety of safety risks; the largest being slips, trips, and falls. Statistics show that these accidents account for 15% of all accidental deaths and account for the majority of Worker’s Compensation related losses at m

Phone shoppers and good connections, according to Search Auto Parts. The perception from the outside might be that everyone does everything via the Internet, but anyone in the tire or automotive repair business still is very familiar with that voice

Vehicle manufacturers are constantly bragging about their low cost of ownership. The marketing mantra stops just short of saying “all you have to do is put gas in it and go!” The prevailing wisdom of the manufacturers’ marketing departments app

Consider the following reality: There are 70,000,000 monthly aftermarket searches conducted on Google representing 525,000 customers EVERY MONTH! These 525,000 customers also represent potentially an additional 100,000 referral customers. These are s

There are a variety of best practices that will keep your employees safe. Implement the following to protect your employees: Dry Clean-Up Dry clean-up methods, such as High Intensity Particulate Arrestor (HEPA) filtered vacuum systems, remove particu

Reduce your environmental impact to improve business, according to Search Auto Parts. When I spoke at an industry event earlier this year about our company’s efforts to “go green,” I didn’t focus on the environmental importance of that effort

How to add mobile marketing to your body shop marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology. We

The 3 things you need to do when you’ve upset your customer, according to Entrepreneur. Have you ever had a customer complain to you about your product or service? If so, consider yourself lucky. Why? Because most people with a complaint will s

From Search Auto Parts: Who should be making commitments in the sales process? Are you in sales? If so, are you the one making commitments or is it the buyer? Who should be making commitments in the sales process? If you already follow a sales proces