Posts
Ask for the Sale, but Do It the Right Way
A recent survey of automotive dealership service department customers revealed a startling observation: half the vehicle owners surveyed were never asked to buy additional needed
Mar 3, 2017
Servicing Should Be a Love & Info Fest
This is a typical conversation I had with my customers every day at my shop. I made sure I earned this respect beginning with the first meeting. How easy and quickly that job got purchased
Mar 3, 2017
Stop the Lunacy!
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online
Mar 3, 2017
Are Your Service Advisors Overloaded? [VIDEO]
In this short video blog, myKaarma CEO/Chairman Ujj Nath explains why dealerships should analyze what their service advisors responsibilities are and asks whether they are overloaded?
Feb 27, 2017
That High Dollar RO May Hurt Your Customer More Than You Think
According to a recent report from the JPMorgan Chase Institute, many Americans need more than a year to recover from a $1,500 financial hit.
Feb 22, 2017
The Gaps Between Millennial Expectations & Reality In the Service Drive [VIDEO]
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.
Feb 17, 2017
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership
Feb 15, 2017
The Shuttle Has Left the Building…Maybe
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership,
Feb 13, 2017
Demystifying Modern Customers: Here’s What They Really Want from Your Service Department
Today’s service customers aren’t easy to win over. “My customers are impatient,” many dealers say. “They only care about price. And even if they come in for service once, they’re probably
Feb 10, 2017