When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your sear

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If

Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of

With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of purchase, today’s car dealers need every competitive edge they can get their hands on. Conquesting is one such competitive edge. It�

The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since carsales.com in 2008 and autos.com in 1999.  This adds to an extensive list of domains (5,000) owned b

You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital, and a well-stocked lot that dazzles like a bicentennial celebration. But you’re not selling more cars. Where are you going wrong? Who holds

When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person

Want to know one of my secrets to staying ahead in Local SEO? Don't believe everything I say. What do I mean by that? Well, it's important to use industry research, knowledge, case studies

Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand