Posts
Why Transparency Is The Key To Success
"In most businesses, someone is getting screwed," said my childhood teacher. I don't remember what grade I was in, or who even said it to me, but I will always remember hearing it and how much it
Jun 6, 2016
Economic Concerns Drag Auto Demand Index Down 15 Points
TechnoMetrica Market Intelligence didn’t have upbeat news for either dealerships or finance companies looking to turn new metal coming out of the holiday weekend.
Jun 1, 2016
Should Dealers Take Control of the Consumer-Driven Sales Process?
The auto industry is experiencing rapidly evolving consumer expectations in all facets of the sales process. The evolution of these expectations is compelling and creating great change.
Jun 1, 2016
Words That Work in Car Dealership E-Mails
Certain words and phrases car dealerships use in emails resonate with customers, while other terms, while often similar, have the opposite effect.
Jun 1, 2016
Millennials Prefer These Cars to SUVs
Auto loan requests from consumers 35 years old and under have increased to about 34% of the overall market in 2016 from 27% in 2013
May 31, 2016
Building Credibility Through Defining Terms
What would it mean to you if you were to pick up a skill that enabled you to quickly build rapport and credibility with your customers and help you earn more of their trust? Would it be worth a little bit
May 31, 2016
Is Longer Vehicle Life Span Changing How People Buy Cars? New AutoMD.com Survey Says Yes
Study shows only one in four consumers are opting to purchase new vehicle, most opting for pre-owned and factoring in replacement parts cost
May 31, 2016
Sales Meeting: Define or Design? Your Choice
Another typical day in the car business. One customer wouldn't even get out of their car, while another wouldn't demo the vehicle nor come inside. And the on...
May 26, 2016
Why Dealers Project Steady Prices Through July
While the latest Black Book Market Insights report showed relatively mild depreciation last week among the majority of car and truck segments,
May 26, 2016