Uber, Amazon, Airbnb are players in different industries and have his its own business models but share one common theme: each has taken leading-edge technology and used it to alter the traditional way that goods and services have been delivered. So,

As an F&I manager, you offer products and services that can literally change your customers’ lives. Unfortunately, if your customers don’t like you, your products and services are irrelevant! We all have lived that scenario where a custom

Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl

In this Witt’s Wise Words, VP of Sales, CDK Global, Bill Wittenmyer explains how going the extra mile will ultimately lead to increased productivity.

In this episode of Freebie Friday, Bill Wittenmyer explains why simply making follow up calls won’t help sell more cars and offers advice on what to do instead.

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In part 2, I discussed w

As dealerships face increasing competition amid shrinking margins, a strong CRM strategy should be the cornerstone of every dealership. Most dealerships, though, are still struggling to optimize their system. Many dealerships have invested in a new C

In this Witt’s Wise Words, VP of Sales, CDK Global, Bill Wittenmyer discusses how sales is a numbers game. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-