fusionZONE Founder Brett Sutherlin shares his views on digital retailing & how it will affect dealerships.

Scot Eisenfelder shares his viewpoint of how subscription services will impact the automotive industry in this video blog.

As car subscription adoption heats up among dealers, and consumers begin to recognize its availability and value, the category itself requires some definition. The reality is that the programs out there are actually quite different from one another.

Just one month into 2019, and we’ve already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014. According to Bloomberg, the decreased demand for sedans accompanied with

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? Th

San Francisco is famous for fog. The city’s given a nickname to its fog – Karl. Karl the fog even has an Instagram account with 243k followers. As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry

In the car business money has always been used to motivate salespeople. The idea is that commissions are a big enough motivator to drive salespeople to do what they need to do in order to sell a car. Today we have to question whether this method work

Every process in your dealership falls into one of two categories; it’s either administrative or revenue-generating. Granted, every job description of every service employee has a certain amount of administrative duties, but the majority of the pro