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Broad Strength in the Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Apr 16, 2019
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Data & AnalyticsEveryoneGeneralSales & MarketingSales ManagementSales StrategiesTrending Industry News
Busting Data Myths About Online Shopping Behavior
By Jessica Stafford, Senior Vice President & General Manager, Autotrader Today’s consumer has clearly spoken. They no longer want a one-size-fits-all, cookie-cutter experience when shopping online. Consumers not only expect, but demand, that co
Apr 15, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
First Time vs. Repeat Buyer: the True Path to Profitability
Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing cust
Apr 11, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
The Single Most Important Digital Retail Metric Is Also The Most Ignored
For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital re
Apr 8, 2019
Digital Sales Management Questions Car Dealers Should be Asking
By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d been in automotive “for the last hundred years.” I laughed in complete agreement; it totally felt that way. He knew the industry. He kne
Apr 6, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Freebie Friday: What’s the Perfect Length for an Email?
In this week’s Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares advice for dealers on the most effective length of e-mail for dealers.
Apr 5, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Profit By Action Quick Tip: Prospects Not Ups
In this Quick Tip, Andy Church shares why dealerships should stop including “ups” in their vocabulary.
Apr 5, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneGeneralLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
Cut the Losses: Turn Wholesale into Profit Gains
By Alison Spangler, Senior Director for Manheim Digital Many dealerships have long held the view that the wholesale used vehicle market is an option of last resort. It’s a place for accepting losses, not an avenue for driving profits. Digital techn
Apr 2, 2019
How Are Women’s Brains Wired? What Customers are Thinking in Your Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data women show surprising consistency and practicality in their thought process. Consultants c
Apr 2, 2019