McDonald’s is a global brand, serving people worldwide to the tune of billions and billions of dollars in revenue. One of their secrets? “Do you want fries with that?” That simple saying generates more profit than any other. It is nothing other

It’s hard to pick up a newspaper or a magazine or visit an automotive web site and not see media coverage about fuel-efficient vehicles. Economy cars, hybrids and electric vehicles represent an important part of future vehicle design, and rightfull

Whether the tight supply of quality pre-owns loosens up soon or not, dealers who learn to source their used inventory internally are always at an advantage. This approach to inventory management is smart: Sourcing used inventory from existing custome

“Perfect” is not achievable in this world. We strive, we sweat, we fight towards it with all our wits and muscle—but it’s our destiny as humans that we will never reach absolute perfection. What, then, motivates us to work so hard on its purs

When television icon Dick Clark passed away earlier this spring, there was a wave of nostalgia that swept through social media posts, television broadcasts and newspaper articles. What struck me most was, no matter how much the world around him chang

In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing the effectiveness and profitability of their marketing efforts. It is also the technological innovation used for endless marketing effort

I’m not big on buzz words, but see one enough and it requires you take a hard look at what all the chatter is about. One of words that regularly appears in surveys concerning consumer desires in retail-car transactions is “transparency.” Simply

What if from the moment of lead arrival up to the point of sale, you could deliver the customer just the right information at just the right time, for every single lead? What if, as you were doing that, you could ensure your dealership was fully enga

I facilitated a “Best of the Best” panel discussion at the 12th Digital Dealer Convention in Orlando last month. The focus of the panel was dealer applications of video, specifically to drive organic search and website conversion. During the 12th