Take a look at the “eBay Thanks You” campaign. Visual storytelling can shape your brand. In both retail and reality, consumers connect with eBay through this beautifully filmed, well-written personal memorandum to a man’s first Harl

EyesOnSales explains how to differentiate your email from the next salesman’s. View some best-practices you should re-develop when communicating with the modern consumer. These tips will likely get more response from cold leads. Two examples ar

Dealerships marketers can take a step back from haggling with their budget planners when it comes to digital marketing. However, the ease of online marketing dictates that content must be superb. Without proper planning or strategy, no clear branding

Search Auto Parts suggests dealers take advantage of the opportunity behind regular oil change service appointments. Experts and service departments can discover what services are best pushed when a customer visits the dealership for a tune-up. More

Search Engine Watch critiques big brands for shoddy Facebook images. A top list of brands and images that are effectively useless in their ability to promote the company for reasons varying from bad pixel-ation to too-tiny type and picture. Keep your

It’s Opening Day of the 2013 Major League Baseball (MLB) season – and for Tenneco’s Monroe shocks and struts brand, which will debut its “Everything Gets Old. Even Your Shocks” automotive ride control advertising campaign for baseball fans

From Keith Carberry, the following presentation provides engaging content for using SMS at a Dealership. Simple but clearly presented examples of how to integrate your text marketing campaign into your dealership could improve your customer draw and

Eyes on Sales provides useful suggestions for evaluating your customer based on past buying experiences. Good strategies for reputation management in affecting your sales with the first- or many-time used-car buyer, these ideas can easily be applied

Edmunds provides their readers, mostly consumers, with tips on what not to do and what not to believe during the search for a car. Read what the consumer reads, and also learn how best to debunk car buying misconceptions should such a misinformed con