Why TV ad spend will grow more than digital spend in the next five years, according to Media Post. TV ad spend in the U.S. will grow more each year for the next five years than digital video ads will (yes, you read that correctly.) At the closing pan

According to Driving Retention, how dealers and managers can utilize their resources and better manage their marketing dollars. One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you fi

10 Marketing trends to look out for in 2014, according to Entrepreneurs Business marketing last year was like a roller coaster ride. We saw new platforms, new channels,new roles and new tools pop up all over the place. It’s as though innovation

When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjust

The basic assumption today is that a buyer won’t be back into the market for perhaps eight to ten years. All the statistics tell us this – owners are maintaining their current vehicles longer, on average up to 11 years! A dealer will starve to de

5 practical tips for marketing and sales alignment, from Search Engine Watch. Traditionally, sales and marketing teams do not get along. In most companies, the marketing and sales teams have little to no collaboration and countless misunderstandings.

According to Marketing Daily, millennials are harder to reach and more impressionable. Reaching Millennials is harder than other generations — what with all their multitasking and connected devices — but the payoff for actually getting th

Whether you are a Salesperson or Sales Manager, your main goal is to close sales. Everything we do up to that point is all just set-up and preparation, yet so many of us fail when it comes to this final step. In actuality, we fail approximately 75% o

10 tips for creating an engaging holiday email campaign, according to iMediaConnection. There’s no doubt about it, holiday email volume is on the rise. Last year, online retailers sent an average of 210 emails during the holiday season – 19% more