Tips and tricks for managing your collision repair marketing, according to Stratosphere Studio. If you are just starting to dive into online marketing strategies for your auto body shop, you might be overwhelmed with all there is to keep track of. Ev

The most important element for increasing leads and sales, according to Marketing Profs. We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and

The importance of the up-sell and how to do it, according to Auto Scheduler Advantage. Up-selling on big items is the best way for a dealership to make a profit. Extra products and extended warranties are good examples of high margin products that ca

4 creative ways to improve the client experience, according to Huffington Post. Excellent customer service is synonymous with sustained success and growth in a business. Studies prove customers who are treated fairly are likely to pay more for better

What if 6 out of 10 of your sales consultants leave your dealership this year? According to the 2013 NADA Workforce Industry Report, it will likely happen. The study outlines some of the glaring workforce challenges faced by the automotive industry.

From Marketing Profs: Email Marketing Tactics – what worked (and what didn’t) in 2013. Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, acc

From Business 2 Community: Are you customer-centric? I was speaking on a panel addressing dig­i­tal expe­ri­ence, Web content man­age­ment, and mar­ket­ing when I real­ized that there was one glar­ing waste of mar­ket­ing dol­lars we sti

Why happy customers are important, according to Auto Scheduler Advantage. Of course, you need to keep your customers happy. There are the obvious reasons such as telling their friends about your dealership; repeat business; and customer retention. Ha

Having been a Sales and Management Consultant in the auto business now for nearly three decades, I have had the great privilege of meeting some of the best in our business. One thing I have found is that those who really excel and achieve great succe