Selling Cars in the Post-Control World

The battle is over. The customer now controls the car-buying process, and it is up to the dealer to support, advise and encourage the customer along the way to the sale. Dealer actions that seek to control the process — such as hiding informati
Apr 10, 2010

Driving Better Closing Results: Experts share their closing secrets

The close is the ultimate measurement of the effectiveness of a sales process.  Retailers around the world go through countless steps to drive interest in their product but it is wasted energy if it doesn’t translate into sales.  Really nice and
Apr 1, 2010

Matthew Belk, BetterCarPeople.com ??? 8th Digital Dealer Conference Speaker

Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th Digital Dealer Conference and Exposition: Real-life Online Sales Techniques. A short attention span discussion of what is working for dealerships online sa
Mar 31, 2010

MediaTrac???s LoyaltyTrac Customer Loyalty & Service Retention Program Helps Auto Dealers Drive 24 Percent Increase in Customer Visit Frequency

San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs, announced today that it has reached a milestone
Mar 15, 2010

Mercedes-Benz Financial expands mobile platform to include smartphones

Farmington Hills, Mich. ??? Mercedes-Benz Financial is now the first automotive financial services company to expand personalized and convenient account management features to all of its customers using smartphones like BlackBerry??, Droid ??, and ot
Mar 5, 2010

NABD Announces Agenda For National BHPH Conference May 11-13, 2010

Houston, Texas ??? The National Alliance of Buy Here Pay Here Dealers (NABD) today announced the agenda for its 12th Annual National Conference at the Venetian Hotel & Casino in Las Vegas. ???We are excited about the fabulous new Venetian venue a
Mar 2, 2010

Is It Time for a New Kind of Sales Department? Consider combining the new and used vehicle sales departments

Last year we saw things that were previously unimaginable. OEM bankruptcies, franchise terminations, and many more dealers that just went out of business because they couldn’t survive the economic challenges. Automotive financing, both retail and w
Mar 1, 2010

Rob Fowler, Modern Automotive

Modern Automotive Group’s story, to be frank, isn’t really all that modern. That’s because the group’s original store dates back before the days of the Great Depression. The Chevrolet store – one of two in Winston-Salem, NC, was going out o
Feb 10, 2010