Posts
Why More Dealers Are Enabling Sales Staff to Present F&I Products Earlier in the Shopping Process
It has been well established that the importance of selling F&I products is currently at an all-time high. From helping to further boost profits and offset floor-planning cost erosion, to solidifying higher customer satisfaction through better pr
Jul 7, 2023
How the “72-Hour” Rule Could Increase Video Marketing Buy-In at Your Dealership
It’s a tried-and-true proposition that most dealerships’ salespeople are incentivized to follow up with customers in their CRM through the “72-Hour” rule. The rule means that if a salesperson has followed up with a customer – and it is logg
Jul 6, 2023
The 4 Things Used Car Shoppers REALLY Want from a Salesperson
In this blog, I would like to talk about everything used cars. Lots of the dealerships I talk to are seeing an uptick in sales calls and leads in general. But all we’re hearing lately is that shoppers are skeptical and wary, the buying timeline is lo