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The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today’s society and how dealers can lose business if they abstain.
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales StrategiesTrending Industry News
E-Selling 2019: The New Road to the Sale
By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousand
Aug 29, 2019
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Marketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesSocial MediaTechnologyTrending Industry News
How Retargeting Fuels Automotive Sales
In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
No BDC, No Problem: How to Manage a Sales Team That Does It All
By Jake McCracken, Consultant, IM@CS Over the last 24 months of traveling the country, working hands-on with many dealers and their digital strategy, it has become very apparent that many dealers still operate without a BDC (Business Development Cent
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
3 Ways to Train Your Dealership MVPs on the Phones
By Kirstie Thomas, Senior Performance Manager with CallRevu When you consider the most valuable player at your dealership, who comes to mind? The dealer? The GM? The top-performing salesperson? What if I told you it’s your receptionist. Yep, th
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
How Turnover Can Cost You Sales
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesReputation ManagementSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
The Truth About Reviews
These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a lit
Aug 23, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto
Aug 22, 2019
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EveryoneSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
3 Simple Ways to Communicate Better With Your Customers and Increase Sales
By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best ex
Aug 15, 2019