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Going from Tourist to Tour Guide

If you don’t it will be like an orchestra without a conductor Vehicle headlights only illuminate the road ahead for about 200 feet but you can, even with this limited vision, go from Maine to Florida in these incremental steps if you are willing to
Mar 1, 2010

Is It Time for a New Kind of Sales Department? Consider combining the new and used vehicle sales departments

Last year we saw things that were previously unimaginable. OEM bankruptcies, franchise terminations, and many more dealers that just went out of business because they couldn’t survive the economic challenges. Automotive financing, both retail and w
Mar 1, 2010

Quick Tips to Improve Online Pre-Owned Sales

Creative merchandising of inventory improves sale chances We’re well into the first quarter, but it’s never too late to tweak our annual goals. At the very least we all can use a reminder of the basics that got us to where we are today. Think bac
Mar 1, 2010

Rob Fowler, Modern Automotive

Modern Automotive Group’s story, to be frank, isn’t really all that modern. That’s because the group’s original store dates back before the days of the Great Depression. The Chevrolet store – one of two in Winston-Salem, NC, was going out o
Feb 10, 2010

Documentation is the New Negotiation

By now, almost everyone recognizes the importance of pricing vehicles competitively. Almost every shopper has checked the Internet before they burn their $3 per gallon gasoline and valuable time and venture out into the marketplace. Unless your deale
Feb 9, 2010

Improve your Bottom Line with Purchasing

To survive 2009, you probably cut costs by eliminating positions and reducing salaries and benefits, curtailing spending on supplies and services while renegotiating pricing and terms with vendors. But is that effort organized in a way that will yiel
Feb 1, 2010

Personal Identity Theft – Is your Dealership Covered?

The idea that a dealer may be held liable for personal identity theft began to come up about 10 years ago. At that time most policies were silent on the matter, which meant that there may or may not be coverage depending on how the claims adjuster in
Feb 1, 2010

Consumers Hold the Key to Continued Certified Pre-owned Sales Growth

By all accounts, as long as a supply of eligible vehicles is available, the growth in certified pre-owned (CPO) sales numbers is predicted to follow recent growth patterns of approximately 21% per year. Consumers are becoming more aware of, and confi
Feb 1, 2010

How Can you Impact Conversion?

Imagine a dealership that only tracks closing ratios against write-ups. That team may or may not be doing a solid job. If the write-up percentage against walk in traffic is good, then the team is performing. If the write-up percentage is poor, the de
Feb 1, 2010