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SMAART Objectives for 2011 Planning and Execution
Now is the perfect time to begin planning for expense reductions in 2011 if you haven’t already done so. From the supplier and expense side of your business, if you are like most dealers, you have the following facts to contend with: Active managem
Nov 1, 2010
Pay Attention to Your BSometer
Imagine playing golf in pitch dark. The acrylic golf ball has a glow stick running through the middle. This hard plastic ball flies substantially less than the normal Titleist. On the good side, as long as your shot isn’t in the woods or the lake,
Nov 1, 2010
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
Share Your Second Sense
As we all know, we wouldn’t be where we are if we weren’t good at something. If you’re like me, you probably have one good thing that you do better than most anyone else. And, if you’re really like me, then you have no trouble telling anyone
Nov 1, 2010
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Digital DealerFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Translate Customer Buying Motivations into Scheduled Appointments and Sales
With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured by the number of leads generated. As always, the bottom line literally is the bottom line; the number of cars sold and total profi
Nov 1, 2010
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Business Development is for Sales Reps too!
Cross training and team building are critical Are your business development and Internet sales teams integrated with your experienced sales team, as documented in your store’s playbook? If you do not have a defined process with a back-up plan for e
Nov 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
The ABCs of Common-Sense Advertising
‘Tiny’ wrote me a great letter recently on the ABCs of common sense advertising. ‘Tiny’ is a lawyer-turned-car dealer who married into an ‘automotive’ family in 1985. His real name is Pete but most of the world knows him as ‘Tiny’ fro
Oct 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Get Rid of the Scripts – Master Communications
Business development seems to have many perceptions of its functionality. From my experience, Business development is more than a department. It is a mindset translated into a team’s actions or process. The foundation of business development is bas
Oct 1, 2010
Protect Yourself with Out of Area Deliveries
I’ve had the pleasure to travel to or live in other cultures, mostly because of my dad’s career in the Air Force. I’ve lived in Okinawa and Germany, South Carolina and Texas, California and Illinois. Each of these areas or countries has differi
Oct 1, 2010
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Body ShopDealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesService
Use of Non-OEM Parts in Repairs Could Expose your Dealership to Liability
Many dealerships perform bodywork and mechanical repairs on vehicles which have been in accidents. Generally these repairs are paid for by insurance companies who are doing their best to repair a consumer’s vehicle for the lowest possible cost. One
Oct 1, 2010