There are two kinds of customers who come in for automotive shop repairs. The first is no stranger to turning a wrench. She would do the job herself if she had a lift at home. In years past, plenty of customers fit that bill. As engines and the neces

Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are all the rage. Most veteran marketers will tell you that mobile advertising and video marketing are the two hottest digital channels most de

As auto marketers start gearing up for 2015, news from the car industry continues to be good: car sales are expected to hit 16.77 million this year, outstripping both last year’s rate and the consensus forecast. But why stop there? The improved eco

Closing is defined as everything you say or do that moves the sale forward. In golf, games are won or lost around the green on the shortest shots, not on who can hit the ball the farthest on the first shot. The same is true with closing – “What�

Successfully connecting with your online leads is essential for ongoing growth. Many leads come in through your website and online advertising campaigns, and many more check out your website before visiting your dealership. If you can’t maintai

It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever changed the used vehicle business. Today, the most successful used vehicle dealers rely on technology/tools to determine the vehicles they should

There’s been a lot of buzz lately in regard to how to sell vehicles to Millennials. Yes, they are a different generation that grew up in a much different world than many of the more “experienced” sales guys on lots today. And yes, they’re arm

You want to close the deal and customers know this. Contrary to fact, they think there are thousands of dollars between the MSRP and the dealer price so they are looking for all of the discounts and perk they can get. The reality is you are only maki

5 ways to dazzle and delight your customers this holiday season, according to Entrepreneur.  As summer winds down and fall quickly approaches, it’s your job as a business owner to figure out how you’re going to get the most out of the upcoming h