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Holiday Discounts Drive November Auto Sales

Holiday Discounts Drive November Auto Sales, from American International Automotive Dealers. Low gas prices and interest rates combined with clever Black Friday marketing at the end of the month to create the perfect storm of sales. Honda was up 4.9
Dec 3, 2014

Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity – Up 89% Year-Over-Year

Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity – Up 89% Year-Over-Year, from Business Wire.   Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to r
Dec 3, 2014

Black Friday Deals Could Siphon Some Auto Sales from December

Black Friday deals could siphon some auto sales from December, from Automotive News. Analysts predict SAAR will rise to 16.8 million The Jacky Jones Lincoln dealership had a message for Black Friday shoppers: After picking up that big-screen TV, stop
Dec 2, 2014

Latino Car Buyers and the Golden Ticket

Everyone is looking for the Next Big Thing to help increase sales at the dealership. But finding that magic bullet is as difficult as finding the Golden Ticket to Willy Wonka’s Chocolate Factory. What if there actually was a Golden Ticket for us th
Nov 26, 2014

Price: It’s More Important Now Than Ever…

Imagine the music from the movie ‘Jaws’. That ominous threat is exactly how most salespeople feel about PRICE when it comes up in the sale. I sure wish I could talk all of you out of being so afraid of price because as important as it is, it’s
Nov 25, 2014

Dealership promotion to offer $180,000 in downtown gift cards

Dealership promotion to offer $180,000 in downtown gift cards, from The Business Times. The parent company of two automotive dealerships plans to purchase at least $180,000 worth of gift cards for downtown Grand Junction businesses as part of a promo
Nov 19, 2014

Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don’t Come Back?

Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don’t Come Back?, from Flathead Beacon. Every business loses customers at some point. What separates the successful from the rest is how they act after that. Do you
Nov 19, 2014

Own the Phone – It’s Easier Than Space Travel!

Silicon Valley mogul Elon Musk isn’t shy about tackling the world’s biggest problems. He founded SpaceX, a spacecraft and rocket manufacturer that seeks to increase space travel, and eventually, colonize Mars. He founded PayPal, a technol
Nov 19, 2014

Local Events For Dealers…”Tactile Marketing” The Right Way

According to a Harvard Business Review study titled Please Touch The Merchandise (Dec 2011), “Utilizing physical warmth to engender trust should be especially effective in retail settings involving high-risk decisions and a high degree of interpe
Nov 19, 2014