In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall budget. This means tens of millions of additional dollars dedicated to national digital programs of all kinds. Honda is not alone. Most br

How a Smart Ad Campaign Revolutionized December Car Sales, from Auto World News. Call it the “Mad Men” effect. December used to be a slow month for American car sales–that is, until Lexus launched an industry-changing advertising ca

Honda Gives Dealers Social Amp For Toy-Character Holiday Ads, from Forbes. Auto brands and dealers still have a long way to go to coordinate their marketing efforts effectively in the digital age, but Honda has harnessed up Pokey and enlisted G.I. Jo

MIGHTY ECONOMIC ENGINE Study shows region’s auto dealers pump $2.3B annually in sales into economy and provide 3,300 full-time jobs., from Lehigh Valley Business. Car sales are soaring and expected to get even better. The result is that sales a

Volvo begins online car selling, from USA Today. Volvo is beginning online car sales, the latest automaker to offer skittish buyers, and those who buy everything else on the Internet, a way to skip the dealerships and shop from their computers or mob

Expect $1 Billion in US Purchases by Public Dealer Groups for 2014, from Auto Remarketing. In the dealership buy-sell market, it’s still the private buyers who are making the biggest waves, but that’s not to say all is quiet on the public retaile

Tesla Motors Inc Mall Stores Strategy ‘Clever’: Lexus, from ValueWalk. Tesla Motors Inc (NASDAQ:TSLA) is attracting the interest of some of the biggest luxurious automakers, with Lexus hopping on the bandwagon recently. Lexus thinks the compa

Volvo wants to sell cars online, skip most auto shows, from Auto Blog. Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company’s advertising

No, these aren’t the ONLY mistakes, or even the BIGGEST mistakes salespeople make. They’re just some of the most COMMON mistakes most of you probably make that cost you a few deals every month… Most salespeople spend their careers t